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BioBattalion Webinar Series Chapter 1 – Dr. Sarah Wettstadt

Dr. Sarah Wettstadt, the Director of MicroComms delivered a talk entitled, ‘From the bench to the beach – A scientific career is as sunny as you make it’ on 29th July 2021 in a webinar hosted by BioBattalion. She discussed her scientific journey so far, her projects to make science communication an integral part of scientific research, and the challenges and prospects ahead in the knowledge-sharing process.

Six people already watching. We will wait for some more people to join like were you be monitoring the chat? For Yeah, definitely they can post the questions in the comment box. So again, I will moderate it advant Okay, yeah, it will be here. If not leave some technical issues happen. The other people will join. Let’s see. Already nine people are there. So we’ll start once, like 1010 people will start. Yeah. So actually as per schedule, we are one minute early. It’s 259. yesterday. Okay, we will begin then. So, good afternoon. Good afternoon. Good evening, and good morning to all our audience. Well, hello, everyone, we are delighted to welcome you all to the first chapter of via battalion webinar series. Today, we are extremely delighted to host Dr. Sarah Wettstadt, the director of microbial communications, but before we begin with the presentation, I would like to take a few seconds to speak a few words about bio battalion. We are relatively a nascent, not for profit group started by a group of like minded science students at the early phase of a career in science. Through this group, we try to communicate and educate youngsters at the earliest phases of the carrier about the prospects possibilities and avenues of a career in biology. To that end, we try to organize webinars on perpetual basis and work closely with academicians, industrial researchers, science communicators, and journalists. Our vision is to train students in the art of science communication for better enrich and outreach. In essence, we try to provide youngsters a free platform to discover and explore the diversity and vastness of biology. In addition to that, we are also inviting original creations from interested people to freely host on our bio battalion science blocks. This initiative we believe will eventually help them become better communicators of their science. Also, if you haven’t already subscribed to our YouTube channel, please do so to receive instant notifications on our upcoming events. And audience may pose the questions in the comment box and we will moderate it at the end of the presentation. Now without further delay, let me introduce to our speaker Dr. Sarah, good stat to you all. A few words about Sarah Dr. Sarah netstat is a microbiologist turn science writer and communicator, working on various outreach projects and helping researchers talk and write about their scientific results. Our overall mission is to empower through learning. She shares scientific knowledge with scientists and non scientists and coaches scientists and writing about their research. Sarah is blog Commissioner for firms micro blog, and also a social media editor for firms for one and a half years. She is also the Epson manager and co founder of STEMcognito, a platform publishing STEM related videos. Previous to her science communication career, she worked as a postdoc in Marin, Lance’s lab on Pseudomonas Aeruginosa, his ability to use heterologous time sources and completed her PhD with an influx investigating the types of secretion system is your most original sir. Now, obviously huge Sara. Thank you. Thank you so much for this nice introduction. So I’m just gonna go fullscreen now. To work, right? Yeah, yes. Okay. Okay, I’m so glad to be here and to be able to talk to you today. So I both the title of my talk from the bench to the beach, a scientific areas as sunny as you make it because I believe that if you want to do something, if you want to change your career, if you want to make something amazing, you’re always able to do this. And I decided for myself that I do not want to be in the lab anymore. And I want to live wherever I want, especially like yeah, rather in the sand than in the lab. And so this is what I’m doing now. So just a bit about myself. I started my scientific career, basically in 2014 when I did my PhD in microbiology at the Imperial College in London, and as some of you might know, as a PhD Student you don’t really have much time, there’s only focus on working in the lab and trying to get some results, trying to learn as much as possible, get those results and publish them. And at the end, write a PhD thesis. And afterwards, I moved to southern Spain to Granada, where I did my postdoc still in microbiology, and I did my postdoc there for two years. And then I, the beginning of last year, I learned that my contract was not going to be extended. And I decided, Okay, when the pandemic hit now, this is the time for me to actually leave the lab, leave academia and start my own scientific career and make this journey my own. So I founded the block bacterial world, just as a side project at the beginning. And I’m going to talk a bit more about this later. And I tried to gain as much experience outside of lab work as possible. So I tried different endeavors like science, communication, sense writing, I joined the fems, federation of European microbiology societies, and I wrote a couple of pieces for the scientific journal, environmental microbiology. And I really learned that I enjoy writing about science, and understanding science, and disseminating scientific knowledge and communicating science. And my friends were always like, Oh, my God, sorry, you’re so passionate when you talk about science. And when you talk about your bacteria. So yeah, I just decided, I’m going to make a career out of it. So I try to carve out my niche, which is how they call it trying to find, what is it that I actually want to do with my life with my career? How do I want to live, and I ended up finding my own business, which I called microbial communications, or short, macro comms, because I think communications about microbes is super important. And especially now. And I started a new project as well with together with some other people, which are also going to introduce, which we call STEMcognito. And yeah, then now I’m able to basically live wherever I want, do whatever I basically do whatever I want work from wherever I want. So I have, for example, beginning of this year, I spent six months in Ghana. Yeah, I was literally working during the day and working at the beach, and just yeah, living the life. Well, in Europe. The pandemic was still hitting and drug restrictions were on. So yeah, that’s why I find this title really fitting for the stock. Okay, so just a bit about what I’m actually doing. So I have the I founded the business microbial communications. And the mantra of my work is that I want to empower people by sharing knowledge. What do I actually mean with this? there’s basically two ways. First, I want to empower science enthusiasts. So everybody who’s actually interested in science. And what I’m doing is I want to inform on important scientific or microbiology topics, because I think that if you have the right knowledge, and you have the right background knowledge, and you know all the facts about a certain topic, you can actually make better decisions based on those scientific facts. And with these decisions, you can make a better life for yourself, you can live a healthier life, you can be able to protect the environment better, you can do better, to protect the climate change, and in general, just make better decisions for your life for everybody else’s life for this planet, for the climate for everything. And I also to achieve this I also need to help scientists or empower scientists by providing science communication or science writing tools to help them become better at science communication, and help share scientific knowledge. So disseminate scientific facts, both amongst scientists, but also amongst non scientists. And obviously, by helping or by communicating science you always advance the scientific field as well because if other scientists Learn about more scientific topics, they can use this knowledge for their own work. So yeah, by empowering empowering scientists, obviously they become better at science communication with then feedbacks back into communicating science facts to non scientists or science enthusiasts. So to achieve this, I have different projects running and I’m just going to briefly introduce why I’m going to talk about this more in detail. So first of all, during my postdoc, I started the blog bacterial world, which at the beginning was a bit of a trial and error experience. I literally just wanted to see how do I like blogging? How do I like writing about science? Can I actually handle the whole technology, technological background, like when I when I first started, and I was saying to my brother, I want to start a blog. And he was like, yeah, just do it. It’s not that hard. People can do it. There’s software for this for people like you. And I was like, well, that is amazing. Let’s just try it. So that’s exactly what I did. I tried to reach some goals for this blog, I wanted to get people excited with excited about Victoria, or take away the fear of bacteria. Because most people, when they hear bacteria, they’re always like, Oh, my God, they make me sick, they’re dirty. Well, I’m like, no bacteria actually all around us, they are helpful for everything that we do. We they help us with making food, they help us keep the planet green, and healthy. And they’re so important. So this is basically what my goal was with his blog. And, obviously, have fun and learn as much as possible about the whole science communication aspect. And so how did I do this? I learned how to write for your audience. So how to think of your audience, because obviously, that is the most important thing and science communication. So I learned when I write a blog post, what is it that I really want my reader to understand? What key information do I need to convey with this blog piece with this blog post? And then obviously, why is this fact important to the reader? So I can’t just tell the reader? This is important, because no, they need to really understand what can they learn from this fact for the life? Can they make better decisions with this? Can they improve their health? Can they protect the environment? What is this important thing? And why can they apply this to their lives? And obviously, will my reader understand every technical word in a blog post, obviously, when when scientists talk amongst amongst themselves, a non scientist or a person from outside the field would never understand that. So what I really learned is, when I write a piece, will the reader know every word that I’m using, and if not, I obviously have to explain them. So for example, here in this illustration, you can see that we try to relate a microbiology topic to non scientists. And this case, it was about a bacterium, which is called eubacterium capo, I don’t even know how to pronounce it, it doesn’t really matter anyway, the important is that this bacterium can live in our gut. And this bacterium can break down cholesterol in our guts. So we obviously related this bacterium back to our guts, what do we find in the gut, there’s poop. So we had poop emoji in there. And because this bacterium breaks down cholesterol, nobody knows what cholesterol is. They obviously heard of it. So we draw through this little molecule for cholesterol. And we drew, what does it look like when it’s being broken down? And why is this important? We all know that if you have quite less cholesterol in your blood, it’s, it’s improving your health. It’s, yeah, it’s better for your health. So in the end, what is the key message that this bacterium helps you improve your health because of brickstone cholesterol? The next thing, and this I already showed you, basically, how can you engage the reader for this, I was really lucky that I got no me Marty into the team because she’s an amazing science artist. And all the comics that are on the bacterial world blog are now drawn by her. So at the beginning, obviously, when it was just me, I was trying to make like schematics with the software that is called by render, which I still think is really helpful to understand what is going on. But then when Nomi joined, and she actually drew this bacteria with their faces and their, with their mimics and gestures. And it made the whole block of block a lot more lively and colorful. And yeah, I absolutely love working with her. Because Yeah, all the blog posts get a lot more clear and colorful and vivid with this. And yeah, obviously we also want to educate the reader. And for this I also like working together with other bloggers, a guest bloggers because obviously they always have a different expertise. They have different interests than me. So for example, Rachel, she is a regular on the blog. She is very much interested into environmental protection, and how bacteria help us make this planet greener. So we shifted our focus from how bacteria impact our health impact our bodies or our health into how bacteria actually influenced the planet’s health as well. So we even started a project within a project. And we call this the, how bacteria save the planet serious. And yeah, together with Rachel, we published many, many posts on what bacteria actually do to make this planet greener, how they help us tackle some global challenges that we have. So for example, they degrade bio plastics, and they degrade plastic, and they produce bio plastics. They help us in the medical field, they help us make food. So for example, like all the bread or the wine, or the beer that you eat and drink, it’s all made by bacteria. And we would not have any of that without bacteria. So yeah, this project is really trying to highlight how bacteria make all our lives better, and make this life make this planet greener. Okay, and then yeah, so that was about my first blogging experience. And then I learned that I actually like blogging, and I like writing. And I like the whole Online Writing part of Yeah, of science writing. And I started working for firms for the Federation of European microbiology societies. And at the beginning, I was mainly working as a social media manager. So I wrote social media blog, social media posts, about their recent publications about microbiology, and publish them on their platforms. And now with having my own business, they actually commissioned me as an my business as a editor and author for the times macroblock. So this means I work together with scientists, and they usually write posts about their own research about their publications. And I help this scientist write the science stories, so to make them more accessible to other experts, not from their fields, but from other fields. But there are still microbiologist, I write blog posts for the blog myself about relevant microbiology, topics that I find interesting, for example, for the world, for the International, macro women in microbiology on women in science day, I wrote a piece or I write about the microbiology conferences that I attended and my own experience at them. And yeah, I really enjoyed doing that. And then obviously, I help femmes disseminate their content, both on social media, but still on the block. And, yeah, it’s all about communicating science and making science more accessible to everybody. And another one of my babies, which I started, or we started the beginning of this year, there was actually such a cool story because Marta, the one that you see here on the picture, as well, she had this call on social media, and she was complaining, because she was sitting in Australia. And when the pandemic hit a lot of webinars or conferences, obviously went online, but they will always live. And because she was in Australia, all these conferences and talks about outside of wake hours, so because obviously, like whenever something happened in the US, it was like 12 hours behind her when she was asleep. So she was complaining on Twitter about this fact, and asking for people to join her on a mission to create a platforms for scientific videos to make scientific content more available, obviously, and to have to overcome these timezone limitations. So me and three others, we joined mitre in her mission, and we founded the project and the business STEMcognito for which I created the website. So there’s now a whole video platform online@stemcognito.org. And every scientists is invited to upload videos about their scientific content about research papers about webinars, any STEM related topic that you can think of basically. So yeah, our goal with STEMcognito is to give scientists a platform to disseminate their research with video content. So it can be either graphic abstract, and videos or PowerPoint presentations then recorded with a voice over whatever scientist ones are well ever signed. Just want to communicate the research, we’re happy to publish these videos. We obviously want to raise awareness of STEM stem topics, we want to share stem knowledge. And now, yeah, because previously, I was always sharing stem knowledge or science knowledge in form of written blog posts. Now I kind of shifted as well, because now I’m going towards video content, because obviously, we all know how much easier it is to follow a video than really a text, right? So why is STEMcognito important because we all saw that, for example, if you follow science videos on YouTube, or science videos, basically, because everybody can just upload a video to YouTube and say this is scientific facts while on our platform, we are peer review the video content, so we make sure that the scientific content is actually accurate in there. And if it is, outside of our own expertise, we invite reviewers to the to review these videos. To make the video content scientifically accurate. We are also making sure that there is no algorithms that decide which videos our viewers are watching, because you can decide which video you don’t want to use, which video you want to watch. And yeah, we don’t need no algorithm to decide that for you. And obviously, we want to help scientists get better at science communication, we want to improve their citations, the impact, we want to give them more visibility and connect with the community, both with the scientific community, but also with the non scientific community. Because on our platform, we also enable discussions so that scientists and non scientists or basically everybody can ask questions below the videos and engage into discussions with the creator of the video. And what we also do on STEMcognito, is we highlight interdisciplinary diversity and female stem researchers. Because we think that these are very much under represented, especially in the academic life. So we want to give them some, some visibility on the platform. And to make all the scientists happy that have kids, we are also working on a kid’s corner in which we want to produce video content that are specially targeted or aimed at kids to to give them to help them learn basic concepts of science of STEM topics in general. And yeah, so that STEMcognito is not just for adults, but it’s also for kids or for younger adults. And yes, we have, as I said, because we’re five people on STEMcognito, we have a lot of ideas, a lot of plans. So I just want to talk a bit about this now. So for example, we found it, or we created a video interview series, which were called stem stem interviews. And in these videos, I talked to STEM professionals and basically interviewed them via zoom, and give them a voice, let them talk about their research, let them talk about their hobbies outside of science, for example, we had someone talking about mentoring. Lately on the on the stumped of us, which I found extremely important because especially in academic life, we know how important mentoring actually is to to help the next generation of scientists become better and become better mentors as well. Yeah, so we have the strength of us in which we talk to any stem professional and I’m, yeah, I’m really enjoying this right now. Again, it’s a completely new challenge for me because now I’m neither writing and producing a video I’m literally being an interviewer and talk to STEM professionals, which is a lot of fun. And I’m learning so much it’s it’s so much fun. Yeah. We also have the opportunity to get volunteers on the on our platform. So we call them the stem ambassadors. And with this, we want to help stem professional get involved in science, communication, get experience in science, communication. So whatever your expertise is, you can join us help grow the platform, make it better, make it more accessible to everybody. Get more content and be creative. Basically, we I mean, we have five people right now we have so many ideas, but some of them obviously might be more or less feasible depending on who else joins us join our team. And, yeah, this guy’s sentiment basically. So Yeah, we are happy to hear from everybody who wants to get in involved in this project. And lastly, we also have because we want to make the stem content super accessible. We also know that this is only possible with providing different languages. So in our team, we basically we speak for different languages. But I mean, on this planet, we have a lot more than this. So we created this team of translators, which we call the mingma. And they are translating the subtitles for the videos, or are they creating this, and so that, yeah, the videos are more accessible. And yeah, we can reach a broader audience with our videos. So now, I told you about the project that I’m working on. And now just to fit back all of this into what I what I want to achieve with my microcolumns project. So I told you that I want to empower scientists and to give them science, communication, science, writing tools, I want to share scientific knowledge, and this thus advanced science, and for this, obviously, I’m working for the business, my business itself, because I’m doing actually coaching as well. With a STEMcognito, we are working within the center of your community. And with fans, I am working together with scientists to help them disseminate their scientific content and write about science. And how do I want to empower science enthusiasts obviously, as well with STEMcognito, because we are providing video content on on STEM topics, and obviously also with the bacterial wallclock. Because that’s where I’m actually writing myself on microbiology topics. And, yes, as I said, By helping scientists become better at science communication, I help. Yeah, I want to empower those people that are not experts in the field to make better decisions and improve their lives. So how can I actually help you? How can I empower you who are sitting in the audience right now. So if you’re a scientists, if you are a scientist yourself, it’s easy, I can help you write your science story, I can help you disseminate your science, I get to sign stories straight, I can prove it, I edit. I also coached science writing I with STEMcognito. As I said, I provide you with a platform for your stem for your science videos. We also do video consulting our helping you provide them helping you producing the videos for the platform, I also get webinars like this one, or I produce guides, and on how to get started in science communication, or science, blogging, or help you with learning science writing. And also if you want to have some career advice, at some point, I can also tell you how it is possible to actually work from the beach. Both how it is physically possible to work at the beach, it is yes. And also obviously how to make the right career steps into this direction. And if you are not a scientist, expert, or an expert from a different field, I want to empower you by obviously, writing science stories for you publishing these stories for you. I work while I write for different audiences, I write for different target audiences, depending on whether it’s kids or young adults, or people that are literally just interested in science, but no scientists, I am happy to write for different audiences. For me, it’s like speaking different languages somehow, like depending on who you’re talking to, you have to use different words just as you use different words when talking different languages. For example, we are also currently working on a book for kids, which we’re excited about, it’s still going to take a while but it’s going to come at some point. Yes. I also have research institutes or organizations so for example, nonprofit organizations to create websites or design their websites or with the with the aim to better sense communication. And obviously, as I said with the STEMcognito I produce videos and also we want to do a podcast now to explain stem topics to explain science. Yeah, to this minute’s silence to a broad audience. Okay, and if you want to know more about any of these topics, if you want to talk about science, communication, science writing or anything else, or career change, obviously you can contact me, you can send me an email, you can follow me on social media. I’m happy to chat about anything be sent communication microbes are working at the beach. Thank you so much. That was a really, really insightful Talk. Thank you, Sarah. for that. We have some questions from our audience. And I will just highlight some questions reach out to you. So first question is asked by McKnight Chatterjee, she’s asking how can we improve the outreach of the science blog for science communication related website? Yeah, that’s already a really good question. Obviously, it comes already down to who is your audience? Who do you want to reach with your website? Do you want to reach other scientists? Do you want to reach science enthusiasts? According to this, obviously need to change your website, display certain videos, topics, illustrations, whatever you have. But it’s, it always boils down to who is your target audience. Even though we have the same issue with our website, we need to spread the word to audience to get and rather This is not a question this is basically Sangeeta is Pillay. She’s also a member of our team STEMcognito for kids seems an amazing initiative, exposure and helping them realize some different paths and hats off to this. Yes. An audience can pose the questions if you have some questions to ask, they can post post the questions in the chat box. And next question is from Parvati Jr. She is also a science communicator. She is also the founder of science in doses. So her question is, can you please give insights on possible funding options for such initiatives? Like sites, communication, blog, videos, podcasts or similar outreach programs? Yeah, that is the story of our problems as well. We are currently with STEMcognito, we are currently trying to get funding as well, it is really difficult. I don’t understand why I really think that, especially now. Bigger initiatives should be aware that funding is needed. But it’s it’s really difficult. I mean, there’s bigger programs like the Wellcome Trust, there’s the horizon 2020 and the EU, but they are super competitive, we are really struggling as well, with this, we are trying to get funding and yeah, it’s difficult if I if I find a good option to fund any science communication project, I will let you know. But seriously, I cannot help you with it. Because we actually have someone designated to this topic in the team because it’s it’s Yeah, it’s so difficult, and it takes so much time. And one more question is from Sangeeta, can you please bring some light to some of your marketing strategies of the business? Yeah, a scientist B, I know that we are really bad marketers. And that is actually true. I learned that the hard way myself, because a scientist will be out usually pretty humble, I would say, we don’t like to talk too much about ourselves. We don’t like to expose ourselves too much. We talk like, yeah, we always try and try to be a bit more humble. So it’s difficult. I had to learn that myself. I use a lot social media, obviously, trying to create my profiles there or like grow the profiles there. Obviously, webinars like these are really helpful because I am For example, I don’t like talking to my like, I don’t like listening to myself. I don’t like seeing myself but right now I have to look at my camera, the picture of myself. So that’s like, overcoming your own fear. It’s some kind of marketing, I guess. And yeah, getting the word out. Otherwise, emails are still really helpful. Just cold emailing universities, organizations that you think you can work with. That’s how I get most of my clients as well. Otherwise, networking as well. I mean, when you are in academia, obviously have a network of scientists that you know, and often, they just need someone to help them with their science communication efforts. And they know Oh, yeah, I know Sarah, I work with her or I used to work with her in the lab. So let’s let’s see whether she can do it, basically. So yeah, that’s basically it. So cold email, emails, networking and Social media, I would say, yeah, that’s an another question like I have personally from my side is like, usually we get the funding for the research only. So if the funders of the research, they get to distribute some portion of the funding annual funding for actually science related activities, like communication outreach activities, would that solve the problem we have right now? It does, yes. A lot of Yeah, a lot, a lot of fun, bigger funding programs. Now, for example, Wellcome Trust, I know they’re doing it, they are asking for science, communication activities, or public engagement activities on top of their research funding. And the thing is, the problem is not many scientists are actually aware of it or not many scientists are fans of science communication. So they kind of disregarded, I remember that I applied for fellowships for my postdoc, and I said, Oh, yeah, I have this huge project of precise communication. And the reviewers were saying, Oh, this takes too much time, this is gonna take time out of your research, this is not going to be achievable. And I was like, Okay, if you don’t think this is worth it, then yeah, how are we ever getting better at science communication? No. So yeah, if you if you find a scientist who believes in science communication, and who thinks that it’s important, stick with them and make them fill in this part for the public engagement form, put yourself into that box so that they already can budget for your work. Otherwise, if, if they don’t believe in science, communication, there’s not much you can do actually. One more question. This is from Audra. Thank you, Sarah. It was a great talk. Could you please tell how can we bridge the gap between science and the common man? Oh, the common man, I don’t like this at all. Would you be with us with the common man? Are you the common man? Am I the common man? No, I guess you mean someone from outside outside this outside? That you want to be labor? Yes, yes. Yeah. Because the thing is, I always think like, an expert in one field is still a non expert in another field. So I see a common man in this other field. You know, that’s why I really don’t like this. The Sporting, but yeah, anyway, how can you bridge the gap? It’s all about language. And thinking about which kind of background knowledge does the audience have? Will? As I said, like, will they understand every technical detail? Will they understand all the scientific concepts that you’re writing? Or like talking about in your communication project? Will they know? Like, if you if you’re doing illustration, will they understand everything? What do you need to know how much detail you to provide? It’s all about thinking, what do they know? How much background knowledge do they have in that field? Do they have the high school knowledge? Because they never studied this field? Or do they actually they actually studied, for example, biology, but then they went into molecular biology, but you’re talking about microbiology, then they still have some basic understanding for your field? Yeah, it’s all about, yeah, where? Where do they stand? And where do you stand? And how do you get them from your perspective, not from their perspective to yours? It’s basically about understanding the audience like, yeah, who you want to? And another question this person want from my side? Do you think that bringing science communication into our curricula would empower the scientists to be better communicators of their science? If you if you think so it’s like, how can we go ahead with this? I think yes, and no, it’s, I like to compare it for example, if you’re working in the lab, and you want to do an experiment with the, with a method that you haven’t used before, how feasible is it for you to learn that new method, if you’re not motivated to do so? Do you want to sit down and spend hours or days learning this method, even though you’re not enjoying it, just to get this result? Or do you go go to an expert who is actually an expert in this method and tell them okay, this is what I want to achieve. Please do this experiment for me. And I think it’s the same with science communications, some people they just don’t enjoy it. And I can totally understand why like some people just don’t like writing about science or write about science for non scientists, or they don’t even enjoy writing papers, to be honest. I mean, there’s so many scientists that just hate writing. So why do we need to? We can’t force these people into right into doing science community, sharing science communication. So in this case, obviously I’m here to help them and take the burden off them to the product for them. But if someone is interested in becoming a better writer becoming a better present presenter, to public speaking, learn how to better communicate the science, then they should definitely do that they should there should be courses, there should be training at universities to provide them with the skills if they want to. Yes. Okay, thank you. And are there any more questions? If you have some questions, please? Put them in the comment box. I guess that’s the question spot. Yeah. Because I believe the science communication, most people are pretty new to it. Because even when we are studying in colleges, also, we don’t get to think about science communication, because we communicate with our peer group, but never Yeah, but but even that is a form of science communication, obviously, because you talk about science, it’s just that Yeah, like there’s this expert science communication and the basically the communication to non experts or non scientists. Yeah. But I think already writing papers is a form of science communication, obviously, because yeah, you disseminate your scientific knowledge. But the bigger task is, again, to make the normal people understand like people do not, who do not have the expertise in it. To understand what this is, especially, this is very important in when it comes to this COVID pandemic. There are lots of pseudo scientific information revolving around so people get to believe. So that is important that in that way, and one more question, again, from Magnus. Thanks. Another very technical question. How long do you think of blogspot blog post should be, should be to captivate the audience? Because it is so difficult. Keep an audience reading the information provided? That’s a good question. I mean, a blog post can be as long as you want it to be. I mean, I read blog posts have like 200 words summarizing a scientific concept. And that is totally fine. And then there’s, for example, I don’t know whether you heard of Ed young, he likes to write articles have like, 10 1000s of words. And they are all about science or scientific content. It’s, again, it’s all about what you want, what do you enjoy how much into detail you want to go in your piece? Whether you want to be specific, or just give a summary. But again, it’s about who’s your audience? And who do you want to reach? If you just want to give a broad a broad summary, just do it. If you want to go into detail, do it? I mean, yeah, it’s all up to you all your decision. And this is not a question from poverty. Appreciate your statement. If you find a scientist who allows believes in science communication stick with its making organization or Institute’s believe. So more questions if we have otherwise we can end the live broadcast. I think I think that’s it. That’s all for the questions. Okay. Thank you. I like I like this. And yeah, one more thing. In the description box we have put the link to our website, so people who are interested and you still haven’t registered, subscribe to our initiative, please do so. And you will get email notifications on our upcoming events. And yes, we are ending the live broadcast.

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This video consists of the following chapters:
00:00 – Introduction
04:02 – Presentation
30:31 – Q & A

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